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Addressing the great ESG performance myth

4 minutes read
Last updated on 28th Jun 2021

The belief that considering environmental, social and governance factors will detract from potential long-term investment performance can hold people back from investing responsibly. It shouldn’t. 

If you think the most successful investing strategies are those that pay little heed to the planet and its people, think again. 

We commissioned consumer research which found that 57% of clients would be willing to invest ethically at the expense of investment growth. But this doesn’t need to be the case. View our Wealth Unlocked Report here.

The view that you must expect lower financial returns if you want to invest responsibly probably stems from old debates around so-called ‘ethical’ investing. 

But ethical approaches – which tend to focus more on moral judgements – are very different from responsible investment strategies that integrate environmental, social and governance (ESG) factors to improve investment decisions, and so financial outcomes.

Research on ESG and performance

There have been many studies examining the relationship between the integration of ESG into investment strategies and financial performance. 

In a recent 2021 study, researchers at the NYU Stern Center for Sustainable Business looked at the conclusions of more than a thousand research papers on the topic that were published between 2015 and 2020. 

They found that few studies (14%) found a negative relationship between ESG integration and the financial performance of investment strategies. On the other hand, most (59%) showed either similar or better performance relative to conventional investment approaches.

The NYU study also highlighted research indicating the greater resilience of ESG-focused funds during crises. It cited the performance of the FTSE4Good set of ESG stockmarket indices, for example, which were found in a 2017 study to have lost less ground – and recovered more quickly – after the 2008 global financial crisis than their conventional counterparts.

The value of any investment and any income taken from it can go down as well as up so your customer might not get back the amount they put in.

We can’t predict the future. Past performance isn’t a guide to future performance.

The logic of ESG investing

These findings should not come as a surprise. After all, why should investment strategies that disregard ESG factors perform better over the long run than those that take them into full account?

By integrating ESG issues in their analysis and decisions, investment managers can paint a more complete picture of what is driving the risks and potential returns of the assets in their portfolio. Looking at a company’s financials in isolation can only tell you so much. 

It is true that over the short term, at least, a company may get away with profiting at the expense of the environment or society. Eventually, though, it will probably end up landing the company in hot water, with damaging regulatory and reputational costs borne by its investors.

Active investors can engage with the companies they invest in to encourage greater consideration of the environment or society, or to push for improved governance, where they believe it will improve investment outcomes. Such engagement is a pillar of many active ESG investment strategies.

The prospects of future growth

There is widespread recognition of the urgent need to address the world’s most pressing challenges, from access to healthcare to combatting climate change. Indeed, almost two-thirds of people surveyed worldwide by the United Nations believe climate change is a global emergency. 

Addressing the climate crisis and other global challenges demands that we change the way we do things. The need to lower global emissions means heavily polluting industries and companies face the risk of being regulated out of existence. Some businesses also face physical risks from climate change, such as rising sea levels. 

Looking at assets through an ESG lens can help identify those with more positive long-term prospects. Rather than dismissing certain sectors entirely, ESG strategies can distinguish between companies that have robust plans to transition and those that do not.

Companies that are improving their ESG credentials appear more likely to benefit from a structural shift towards a more sustainable economy. After all, we believe many promising investment opportunities over the coming decades look set to come from solving the world’s challenges. 

The pursuit of your clients goals – and values

You can now look to help achieve your clients own long-term investment goals without it being at the expense of the planet or its people. There are a growing number of strategies, each with their own targets and approach, to choose from.

However they choose to invest, your clients shouldn’t be swayed by the myth that paying heed to the environment and society will leave them worse off. In our opinion, underperformance fears should not dissuade from putting investments to work responsibly. 

Labelled Under:
ESG Sustainability

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.