PruAdviser on-line services will be unavailable from 16:00 on Saturday 11 December until 12:30 on Sunday 12 December for website maintenance.
Currently we are not able to show some detailed information for Retirement Account performance for clients. This will be restored on 13 December 2021. We're sorry for any inconvenience this causes.
The power of light speed

The power of light speed

The new Prudential online ISA service makes it easier to do business with us with a 3 minute end to end application process and easy control over client management.

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Boost your ISA process 

Our new online service offers enhanced functionality that’ll make it easier to set up and give you more visibility and control of your clients’ investment.

Watch the video to see how our new and improved, streamlined service makes it much easier and quicker for you.

The Prudential ISA is managed by Link Financial Investment Limited. 

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Signatureless application process

A signatureless process, with the exception of transfers, allowing you to apply for, top-up, and service your clients' ISA requests.

Faster and more accurate business submissions

Quick and intuitive online processes allowing you to key and submit business accurately and efficiently on your client’s behalf.

Payment options and speedy investments

Clients can pay a single contribution by bank transfer or Visa debit card meaning the payments will be invested quickly.

How do I access the new ISA online service?

Accessed Prudential ISA online services already?

If you’ve accessed Prudential ISA online services previously, you’ll be able to use your existing log in details to access our new site. If your password has expired, you can immediately reset and access the new system.

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Not accessed Prudential ISA online before?

If you have an active agency ID but haven’t used our Prudential ISA online service before, please contact Link directly on 0344 335 8936 (option 1, option 1). They'll then arrange for registration emails to be sent to you.

You've not carried out business with us/Link before

If you’ve not carried out business with Link before, you’ll need to go through the standard set up process. Just send an email to prudential@linkgroup.co.uk providing your adviser details (also requesting access to the new online service).

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Helpful key ISA documents

The Big Book of ISA

Facts, figures and planning

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Prudential ISA Key Reasons

This is a summary we will now need as a result of changing the format of these links.

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Client information data capture form

This is a summary we will now need as a result of changing the format of these links.

Open document

We’ve also created a new Customer recommendation literature page to make it easy for you to obtain the relevant documentation needed to recommend a Prudential ISA to your client. This page contains access to documents provided by Prudential in relation to PruFund investments available with the Prudential ISA and also to documents provided by Link Financial Investments Limited as ISA Manager of the Prudential ISA.

We also provide documents to support you and your clients understand how the Prudential ISA works and also investment solutions including PruFund funds. You can access Prudential literature within the ISA literature page and also other documents provided by Link on the Link Financial Investments Limited documents page.

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.