PruAdviser on-line services will be unavailable from 16:00 on Saturday 11 December until 12:30 on Sunday 12 December for website maintenance.
Currently we are not able to show some detailed information for Retirement Account performance for clients. This will be restored on 13 December 2021. We're sorry for any inconvenience this causes.
 Financial Advice Opportunities

Financial Advice Opportunities

Insight from our experts on specific generational needs, as well as the principal life events that drive intergenerational needs, helping you open up new conversations.


Life events

While financial advice gives clients value all year round, there are specific events in life that bring intergenerational needs more specifically into focus, often taking your client's existing plan in new directions. Below you’ll find some of the most topical. 



The planning needs of different generations 

Key to adviser understanding of cross-generational needs is the May 2019 FCA paper ‘Intergenerational Needs’, which analyses the needs of three distinct generations: Baby Boomers, Generation X and Millennials. Below we’ve summarised each’s distinct characteristics and the resulting needs and financial advice opportunities. 


Baby Boomers (born 1946-1965)


Typically homeowners, benefiting from price growth over time. They have often accumulated pension wealth, either through a DB scheme or a variety of pension pots. Unlikely to have made provision for social care yet, their priority being to support younger generations. Traditionally have had little experience of professional financial or tax planning.

Typical financial and advice needs
  • How to employ accumulated wealth to maintain living standards in retirement
  • Potential need to access the equity in their homes
  • Solutions that balance day-to-day living and financial support for children and grandchildren with funding long-term care
  • Usage of allowances and tax planning to achieve their needs.

Generation X (born 1966-1980)


Typically property owners married with two children. Parents ageing. They have accumulated less wealth than their Baby Boomer parents had at the same age. May still have a mortgage to pay and other debts, so struggle to save into pensions or savings. They’re aware their pension pots will not be sufficient to retire comfortably. Finances are likely to be stretched today, but will often inherit from their parents in late 50s.

Typical financial and advice needs
  • Cashflow planning to identify gaps
  • Plan for pensions and longer term needs now before ‘catch-up’ is too late
  • Potential opportunities to use any savings and investments to pay down debts
  • Conversations about legacy and care planning for parents

Millennials (born 1981-2000)


More likely to be university educated than Baby Boomers, Millennials are often skilled, self-employed and likely to earn above average income. They are, however, burdened by high living costs and student debt. Ambitious and keen to get on the housing ladder, they are more motivated by short to medium-term needs over distant retirement. Likely to inherit property wealth.

Typical financial and advice needs
  • Budgeting tools, bill smoothing and income protection products to help with often unstable income
  • Strategies to help Millennials save for a deposit
  • Modelling to demonstrate the growth potential of early saving

Source. FCA paper: intergenerational differences: May 2019. Sections 8.20-8.22, 8.30-8.33 & 8.40-8.43 


Tools and calculators

It’s essential that clients fully understand the impact increased wealth and potential IHT could have on their estate. We've a range of tools and calculators which are designed to help you demonstrate this clearly to your clients.



Technical content and support 

We've a range of support on Intergenerational Planning, written by our technical experts, ensuring you stay up-to-date. 


It's good to talk...

For any help or support for your client’s needs, please don’t hesitate to contact one of our expert Account Managers. 

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.